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AIIM Job Board

Business Development Executive

hybrid
1170 Birchmount Road, Toronto, Ontario, Canada, M1P 2C1
full-time . August 12, 2026

Description

JOB SUMMARY:
AIIM is seeking a dynamic and results-driven Business Development Professional to join our growing team. This role
focuses on multi-channel marketing solutions with a specific emphasis on Not-For-Profit organizations, Financial
Companies, and Advertising Agencies. The ideal candidate will have expertise in marketing automation platforms like
HubSpot and a proven ability to consultatively sell innovative direct marketing solutions. This is an exciting opportunity
for a strategic thinker with excellent relationship-building and communication skills to thrive in a fast-paced
environment.

JOB KNOWLEDGE:
Education:
· Basic degree in Business Administration and/or Marketing

Experience & Skills
· Proven success in selling marketing solutions to Not-For-Profit organizations, financial institutions, and/or advertising agencies. · Proficiency in HubSpot or similar CRM/marketing automation platforms. · Strong understanding of omni-channel marketing, including digital, direct mail, and automation. · Demonstrated ability to exceed sales targets through consultative and strategic selling techniques. · Knowledge of creative services, data-driven marketing, and analytics as they pertain to multi-channel campaigns. · Excellent negotiation, communication, and presentation skills. · Minimum of 3 years of business development or consultative sales experience with a focus on marketing solutions. · Experience in SaaS-based marketing platforms is an asset.

DUTIES & RESPONSIBILITIES
1. Client Acquisition and Relationship Management
· Identify and target potential clients, including Not-For-Profit organizations, financial companies, and
advertising agencies.
· Build and nurture strong, long-term relationships with key decision-makers and stakeholders.
· Gain a deep understanding of each client's objectives to tailor multi-channel marketing solutions
effectively.
2. Consultative Selling
· Conduct detailed needs assessments to uncover opportunities for customized marketing strategies.
· Provide expert advice on integrating direct mail, digital marketing, and automation to optimize
campaign results.
· Collaborate with clients to design and execute comprehensive marketing plans that align with their
goals.
3. Product and Industry Expertise
· Stay current on industry trends, particularly in marketing automation, digital marketing, and direct mail.
· Leverage expertise in platforms like HubSpot to demonstrate how AIIM’s solutions integrate seamlessly
into existing workflows.
· Maintain an in-depth understanding of AIIM’s marketing and communication products, including
omnichannel campaigns, data-driven targeting, and intelligent mail solutions.
4. Proposal Development and Presentation
· Develop and present compelling proposals that showcase AIIM’s ability to deliver measurable ROI.
· Work closely with internal teams to ensure feasibility and alignment with client expectations.
5. Sales Reporting and Performance Tracking
· Maintain accurate records of sales activities, client interactions, and pipeline status using HubSpot CRM.
· Provide regular updates on sales performance, highlighting successes and identifying growth
opportunities.


Know someone who would be a perfect fit? Let them know!